Competitive Strategy and Marketing

Creating success together in local and global markets

Ergo’s competitive strategy and marketing experts assist companies and organizations in developing their brand uniqueness, creating a competitive advantage in Israel and the world, cultivating growth engines, building strong demand for products and services, and increasing sales and profits. We offer exceptional expertise, and are committed to creative and effective solutions. Our integrative approach focuses on achieving company goals while employing tools (including proprietary tools) from various fields:

  • Information gathering and analysis
  • Consumer research
  • Market analysis
  • Competitive strategy
  • Business models
  • Innovation
  • Marketing
  • Branding
  • Customer-experience design

Division Head

  • Dr. Dan Herman, partner and head of the Competitive Strategy and Marketing Division, specializing in creating differentiation and a competitive edge for companies. Dr. Herman has been consulting for local and international companies in Europe and Israel since 2000. In addition, he lectures at business and professional conferences and events, and leads seminars and workshops throughout the world employing his own methods.

    Before turning to the world of consulting, Dr. Herman served in a number of senior positions, including VP Marketing at Migdal Insurance and Financial Holdings Ltd., Deputy CEO at Dahaf Group, as well as senior executive positions at Baumann Ber Advertising and other advertising, research, and branding agencies. Dr. Herman has lectured on strategy, marketing, consumer psychology, and branding at the graduate and undergraduate level at Bar Ilan University, the College of Management, and other academic institutions. Dr. Herman is the author of many articles, chapters in academic books, and bestselling books published in Israel (The Guide for Brand Builders, Unfair Advantage) and other countries, including Outsmart the MBA Clones, which is sold in the U.S. and on, where it has an average rating of five stars.

Our Services

  • Executive consulting
  • Business model development
  • Strategy development
  • Improved competitiveness
  • Differentiation and competitive advantage
  • Detection of market growth opportunities

Strategic Consulting

  • Product and services portfolio
  • Brand strategies
  • Digital marketing strategies
  • New product development
  • Evaluation of marketing division and operations
  • Effectiveness tracking systems

Marketing Consulting

  • Market analysis
  • Global industry tracking
  • Identification of critical success factors and best practices
  • Market segmentation, and targeting
  • Identification of marketing opportunities
  • Identification of opportunities for successful innovation
  • Business plan development

Marketing Informatics and Analysis

  • Leading strategy development processes
  • Scenario development
  • Guided teamwork workshops with pre-defined goals


  • Management of marketing projects
  • Management of new product launches
  • Full/partial marketing management
  • Building and management of a digital marketing system

Outsourced Marketing Services

Sample Projects

  • Tourism strategic plan for Ein Gedi and the region.

  • Competitive strategy for rapid growth for ABLV Bank, and implementation hand holding.

  • Development of innovative, market-expanding products for Starkist Tuna.

  • Coca-Cola brand strategy for the Israeli market and media implementation.